Spring break is over and summer vacation planning has begun! As the entire travel industry prepares for a swell of summer travelers, make sure that you have a strong online presence to capture their interest while they’re doing their online research and travel prep.
It starts with your URL. Whether you’re a new business setting up your first website or an established business getting regular online traffic, you can reap the benefits of travel-specific domains like .vacations.
Register a new .vacations domain
Rather than relying solely on .com, .net, or .org, a .vacations URL shows what you’re all about and attracts the attention of visitors looking for exactly the type of service you offer.
Here are two businesses with .vacations URLs that powerfully show what they’re all about:
Ultimate Vacations URL delivers the message that it’s all about “u” with a range of inclusive resorts geared toward families with kids of all ages, multi-family vacations, or romantic adult-only getaways.
Without even clicking the link, deaf travelers know that this travel agency has expertise in planning travel for their guests who have hearing loss. Their URL does a great job of spotlighting their niche for travelers who could benefit from their services.
Drive traffic to your existing site from different audience segments
If you’re an established business and already have a website, use different TLDs to create targeted redirects that connect with different audience segments.
For example, travel industry giant Booking.com uses www.priorat.vacations to attract people looking for vacations in this Spanish wine region.
As you ramp up your digital presence, this is the perfect time to register a .vacations URL so you’ll stand out in search results and online directories—and attract summer travelers to your site.
