With an extremely limited marketing budget, three former corporate-execs-turned-adventure-travel-entrepreneurs decided to market their fledgling outfit doing just one thing. That thing was to invest in the .Travel domain extension.
As a 100% web-based Central and South American luxury travel company, Intelligent Leisure Solutions and the Discover Travel Group chose to market their business through internet search engines. Their approach has been effective in large part due to the domain names for their three adventure travel portals, aptly named:
www.DiscoverCentralAmerica.travel,
www.DiscoverSouthAmerica.travel.
The company founders combined their business savvy and experience to provide unique cultural and leisure learning experiences in many locations throughout Latin America. The target audience is the discerning traveler seeking an authentic discovery of exotic destinations in Peru, Brazil, Costa Rica, Argentina, the Galapagos, and more.
With the .Travel websites as their anchors, the company used digital marketing and advertising rather than trade show participation or print advertising. This digital approach has helped scale their advertising reach more effectively than traditional methods.
Each of the three websites offers luxury custom trips to pre-selected destinations, accommodations, packages and tours to travelers seeking unique travel experiences. All destinations are vetted by the Intelligent Leisure Solution team. Inspection of the quality of the product or service including the charm, design, and authentic Latin American experience provided to the client are all taken into account. As another distinguishing feature, Discover.travel, DiscoverCentralAmerica.travel, and DiscoverSouthAmerica.travel each offers primarily boutique hotels, resorts, lodges, and pousadas (South American style small inns and bed and breakfasts).
“We have created a low-cost business model where any provider of luxury tourism products can offer its services in an inexpensive way to a worldwide market,” stated Managing Partner of Intelligent Leisure Solutions and the Discover Travel Group, Robert Phillips, “As travelers ourselves, we wanted to offer local knowledge and a leisure learning experience of Latin America.”
Recently, Intelligent Leisure Solutions and the Discover Travel Group were awarded the Ulysses Prize from the UNWTO (United Nations World Tourism Organization) for innovation in tourism enterprises. The companies were also selected because of their low-cost business model that has and continues to improve and establish the image of luxury travel products in Latin America while encouraging local development of high-quality, sustainable tourism in that region.
Search now on www.travel.domains to find great travel domain names for any travel business including agencies, destinations, tour operators, booking sites or blogs.
