Most journeys begin with a single step: online research. In 2017, 1.4 billion leisure travelers searched online and visited a total of 53 billion websites. That’s an average of 38 site visits before booking.Travelers scour the internet to find the perfect destinations, accommodations, transportation, and adventures.
If your travel business isn’t ranking well in organic search results, there’s a chance you’ll never be discovered by potential customers who would have loved to book their travel with you. But if you show up on the first page and with a relevant domain extension such as .travel or .holiday, you’ll be among the first sites they visit and a strong contender for their business.
Sometimes the question comes up whether a top level domain (TLD) like .travel can help with SEO. When you choose an industry- or service- specific domain name, both customers AND search engines have a better idea of what your website is all about. It’s right there in your URL.
In some cases, websites with more specific domain extensions like .rentals, .vacations, or .travel actually outrank the .com versions of their URLS. Read more about the URL strategy of three tour operators that know how to stand out online.
.Travel URLs that rank (really) well on Google search
Dozens of travel domains help travel businesses earn the #1 spot on Google search engine rank pages (SERPs). High search volume examples include:
Choosing the right travel domain name is a business growth strategy, and can help you be discovered, understood, and ranked as a top pick by customers and search engines alike.
