In South America, Success Stories, Tour Operators / Tour Transport, Travel Agencies

Putumayo Travel is the official tourist office/guide for the region of Putumayo situated in southwest Colombia on the border with Ecuador. They offer valuable information about the best places to visit and focus on how to responsibly manage tourism in this beautiful location.

Marketing Director John Pinzon shares his perspective on tourism trends and how to attract visitors from all over the world.

Travel.Domains: What is and where are you based?

John Pinzon: is a tourism website owned by us, InfoCASE Colombia, and Ingeniería de Software, E.U. We are based in Florencia – Caquetá, Colombia.

Travel.Domains: Who’s your target audience? What are their expectations when they visit your site?

Pinzon: We target people with a passion for travel who embrace nature and adventure. We want to offer them all the pertinent information they need about Putumayo along with package tours and adventure activities such as abseiling, rappelling, whitewater rafting, trekking, hiking, and so on.

Travel.Domains: How would you describe your main business identity and what are your core values?

Pinzon: We’re continuously working to strengthen and empower different sectors of the regional economies. We have five core values:

  • Be adventurous, creative, and open-minded.
  • Build open and honest relationships, with communication.
  • Be passionate and determined.
  • Embrace and drive change.
  • Pursue growth and learning.



Travel.Domains: Let’s talk about the type of tours and destinations that you promote on your site. Is Colombia, and more specifically Putumayo, a family-friendly destination?

Pinzon: Putumayo is a region in Colombia. The word putumayo comes from the Quechua languages. The verb p’utuy means “to spring forth” or “to burst out,” and mayu means river. Thus it means “gushing river.”

The total area of this astonishing land is 24,885 km2. Its hydrography is absolutely amazing because of the rivers, the lakes and the waterfalls, the fauna and flora are unique and interesting, and the gastronomy is exquisite. As you can see, there’s a lot to offer visitors. What we do is integrate and create packages that are affordable and suitable for all potential tourists, including families.

Travel.Domains: Can you describe in one sentence why travelers should visit Colombia and Putumayo in 2018?

Pinzon: If you want to create unforgettable memories, travel to Putumayo and hike to the “End of the World” waterfall. It will truly be a trip of a lifetime.


Travel.Domains:  What trends and developments are impacting the tourism sector and your business today?

Pinzon: The principal trends that are impacting the tourism sector in our business are:

Ecotourism: We have now gone from conventional tourism to ecotourism. Some experts estimate that ecotourism now represents 11.4% of all consumer spending. It is important to millennials to keep the natural heritage well preserved. That’s the key draw for ecotourists, followed by the observation of flora and fauna, outdoor experiences in protected natural areas, and having accommodations in the middle of nature.

Adventure tourism: It’s a quickly-growing trend in our market. Activities such as trekking, hiking, abseiling, canoeing, rappelling, rafting, and zip lining are now standing out in the tourism market.

John Pinzon, Marketing Director of Putumayo.Travel

John Pinzon, Marketing Director of Putumayo.Travel

Travel.Domains: A successful tourism promotion strategy requires having an attractive and effective website. How does your website differentiate itself?

Pinzon: Our website is unique because it conveys the essence of Putumayo and it has all the relevant information on the area that visitors need, no matter their age and interests. We offer invaluable information.

Travel.Domains: How and when did you find out about .travel and began to work with us?

Pinzon: We knew early on that .travel domains were very important in order to be recognized in the travel and tourism community. So, we didn’t stop to think about other options. We went straight to obtain our own .travel domain.

Travel.Domains: Choosing the right domain and brand on the internet is the first step to online success. In your view, what are the main benefits that a .travel domain offers to your website, your business, and the destination?

Pinzon: A .travel domain adds a sense of credibility to our business. It gives us an opportunity to create our own tourism identity online, and helps Putumayo become known worldwide. All of this has contributed to the growth of our company.

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