In Asia, Countries/Destinations, Success Stories


The Vietnam National Administration of Tourism (VNAT) has a wealth of information about the country’s rich culture, stunning landscapes, and adventures of every kind. In this interview, managing editor Esther de la Cruz shares what tourists love most about Vietnam, and how using a .travel domain helps visitors find the information they need to plan the perfect trip.

Travel.Domains: Tell us about Vietnam.Travel. What is the purpose of the website?

Vietnam.Travel: Our website, is the official tourism portal for the Vietnam National Administration of Tourism (VNAT). The goal of the site is to inspire and inform travelers coming to Vietnam through engaging, original content.

Travel.Domains: Who is your target audience?  

Vietnam.Travel: Currently, we target mainly independent travelers from English-speaking countries, although we have plans to localize the site into more languages into 2020.

Travel.Domains: What do tourists love about Vietnam?

Vietnam.Travel: Vietnam offers a wonderful diversity of experiences for travelers to enjoy. Almost all visitors respond well to the country’s healthy, flavourful food, its striking landscapes and natural beauty, the rich culture and heritage, and the warmth of the Vietnamese people. The opportunity to have authentic local experiences is something all travelers appreciate about Vietnam.

Travel.Domains: Why should people visit Vietnam?

Vietnam.Travel: Vietnam is an exciting country to visit, especially now. There’s an amazing energy and forward movement happening in Vietnam at the moment. This is a country to visit if you love adventures in nature, exquisite eating, and fascinating cities. People should come to Vietnam to enjoy its unique landscapes and warm hospitality, as well as to learn how the country has moved on from the past to become a compelling destination and economic powerhouse. 

Travel.Domains: How and when did you discover .travel and decide to use that domain extension?

Vietnam.Travel: In late 2017 we ran a series of improvements on the national tourism website and settled on a .travel domain after seeing it being used by other tourism boards effectively.

Travel.Domains: Tourism boards realize the importance of their digital presence to drive awareness. How has .travel helped the Vietnam National Administration of Tourism?

Vietnam.Travel: In relation to Vietnam’s former tourism websites and domains, having a .travel domain has helped VNAT elevate its efforts to take on a more international presence, with a domain that’s specific to its work in the travel industry. Moving from the domestic .vn domain to the .travel domain was a key step to growing awareness of the site. 

Travel.Domains: Would you recommend travel domain extensions such as .travel to other tourism boards and travel businesses?

Vietnam.Travel: Every business is unique and every business owner has specific priorities for deciding their domain. For brands who want to be singled out as active members of the travel industry, having a .travel domain can help differentiate them from competitors and establish their identity online.

Search now on to find great travel domain names for any travel business including agencies, destinations, tour operators, booking sites, or blogs.

Visit to learn more about what to see in this amazing country. 

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